From Likes to Lucrative: How to Make Money on TikTok in 2024

TikTok, the land of viral dances, comedic skits, and mesmerizing crafts, has become more than just a social media platform. It’s a potential goldmine for creators, offering a variety of ways to turn your passion into profit. Whether you’re a seasoned content creator or just dipping your toes in, there’s a monetization strategy waiting to be explored. So, grab your phone, unleash your creativity, and get ready to unlock the secrets to TikTok wealth!

How to Make Money on TikTok in 2024

1. Join the TikTok Creator Fund

This program, open to creators with at least 10,000 followers and 100,000 views in the past 30 days, shares ad revenue based on your video views and engagement. It’s a passive income stream that rewards consistent, high-quality content.

Example: Khaby Lame, the king of silent comedy, amassed millions of followers through his signature “Can’t believe they did that” skits, earning him a significant income through the Creator Fund.

2. Partner with Brands

Brands are flocking to TikTok to connect with Gen Z and millennials. Leverage your engaged audience to land sponsored content deals. Promote products, create branded challenges, or offer exclusive behind-the-scenes glimpses.

Example: Addison Rae, a dance prodigy turned influencer, has partnered with major brands like American Eagle and Fashion Nova, showcasing their products in her trendy videos.

3. Sell Your Own Products

Skip the middleman and turn your creativity into a business. Use TikTok to showcase your handmade crafts, artwork, or clothing line. Partner with TikTok Shop to sell directly within the app, or drive traffic to your own website.

Example: The Sorry Mom Co., a small business selling cheeky greeting cards, used TikTok to gain traction, showcasing their unique designs and humor, leading to a surge in sales.

4. Master Affiliate Marketing

Promote other brands’ products through affiliate links and earn a commission for every sale generated through your unique link. Choose products relevant to your niche and audience for authenticity and effectiveness.

Example: Tech reviewer Marques Brownlee often features smartphones and gadgets in his videos, including affiliate links in the description, allowing viewers to purchase directly and support his channel.

5. Go Live and Get Rewarded

Live streams offer a unique opportunity to interact directly with your audience. Fans can send virtual gifts that convert into real money, and you can even hold live shopping sessions to promote products.

Example: Austin Mahone, the singer-songwriter, uses live streams to connect with fans, answer questions, and perform live music, while also receiving virtual gifts from his audience.

6. Offer Exclusive Content for Paid Subscribers

tilize TikTok’s “Series” feature to create exclusive content accessible only to paying subscribers. This model allows you to offer in-depth tutorials, behind-the-scenes glimpses, or early access to new content.

Example: Fitness instructor Chloe Ting offers workout routines and challenges through her paid Series, providing subscribers with additional value and specialized content.

Bonus Tip: Stay updated on TikTok’s ever-evolving features and monetization options. The platform is constantly innovating, so be sure to explore new opportunities as they arise.

Now go forth, create, and conquer the TikTokverse!