What is CMS Webflow? [Webflow SEO + How to Add Google Analytics]
If you're looking to build a website, you've probably heard of content management systems (CMS). These platforms allow you to create, manage, and publish digital content without needing to know how to code. One of the ever-growing CMS options on the market is Webflow.
What is CMS Webflow?
CMS Webflow is a website builder that provides users with an intuitive interface for designing and publishing websites. But there's more to it than that. Here's a closer look at some of the key features and benefits of using Webflow:
1. Design Flexibility: One of the biggest advantages of Webflow is its design flexibility. Unlike many other website builders, Webflow allows users to customize every aspect of their site's design. This includes not only the layout and typography but also the animations, interactions, and more.
2. Responsive Design: In today's mobile-first world, having a responsive website is essential. Webflow makes it easy to create sites that look great on any device. Its responsive design tools allow you to preview how your site will look on different screen sizes and adjust the layout accordingly.
3. Ease of Use: Even if you're not a web design expert, you can still create a professional-looking website with Webflow. Its drag-and-drop interface is easy to use, and the platform provides plenty of helpful tutorials and resources to guide you through the process.
4. Hosting and Security: Webflow takes care of hosting your site for you, so you don't have to worry about finding a third-party hosting provider. Plus, the platform comes with built-in security features to protect your site from potential threats.
5. E-commerce Capabilities: If you're looking to sell products online, Webflow has you covered. The platform offers a range of e-commerce features, including customizable product pages, shopping cart functionality, and payment integration.
How Much Does Webflow Cost?
Webflow offers several pricing plans to choose from, depending on your needs and budget. The first plan is the Basic plan, which costs $18 per month when billed annually or $14 per month when billed monthly. This (Best for launching a simple site) plan includes 500 form submissions per month, and 50 GB bandwidth.
The next plan up is the CMS plan, which costs $23 per month when billed annually or $29 per month when billed monthly. This plan includes all of the features of the Basic plan, plus the ability to add a content management system (CMS) to your website –2,000 CMS items. With a CMS, you can easily create and manage blog posts, product listings, and other types of content on your site. You also have 1,000 monthly form submissions and 200GB bandwidth.
The Business plan is the most popular option for Webflow users looking to build a high-traffic marketing site. It costs $36 per month when billed annually or $49 per month when billed monthly. This plan includes all of the features of the CMS plan, plus the ability to add up to 10 team members to your account, custom code export, and advanced e-commerce functionality in addition to 2,500 monthly form submissions and 400GB bandwidth.
Webflow however has a free starter plan, designed for learning how to use Webflow with about 1GB of bandwidth and 50 form submission. Also, if you want a custom plan for enterprise-level security, compliance, and scalability of your website, you can contact Webflow.
How long does it take to build a Webflow Website?
It depends on the complexity of the website and the amount of content to be included. A simple website with a few pages can be built in a matter of hours, while a more complex website with custom features and extensive content can take some days or even weeks to complete. Webflow allows you to create unique ecommerce experiences for your customers. Building a business around any type of custom products and digital goods or services can take a few days to weeks to complete. Remember, building a website doesn’t stop at the design phase. You would need to perform SEO–using the best practices to optimize the web pages and preparing for Google Search Console submission.
Ultimately, the timeline for building a Webflow website will vary based on the specific needs and goals of the project.
How long does it take to learn Webflow?
With relevant resources online, especially on YouTube plus the free starter plan Webflow offers, learning Webflow design interface is simple. Webflow provides a separate subdomain for learning tagged “Webflow 101”. This course has everything you need to get started in minutes on the design interface. Since no coding or prior design experience is required to follow and understand the course outlines, you can be sure to get up and running in less than 2 hours. They also provide additional resources such as blog posts, free Ebooks to aid your learning.
How to Add Google Analytics to Webflow?
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights such as the number of visitors, their behavior, and their source of arrival to the website. This data can be used to optimize website performance and improve user experience.
- First you need to set up a GA account (if you haven’t set up one). To do that, follow these steps:
- Go to the Google Analytics website.
- Click on "Sign in" in the top right corner.
- Sign in using your Google account information.
- Click on "Create account" to create a new account.
- Follow the prompts to set up your account, including entering your website information and agreeing to the terms of service.
- Once your account is set up, you will be provided with a tracking code (measurement ID) that you can add to your website to start collecting data.
You now have a Google Analytics account set up and ready to start tracking your website's performance. Copy-paste the measurement ID and proceed to your Webflow dashboard;
- Sign into your Webflow account and click on the dashboard, then click on the website you want to work on. If you have more than one website, they will all appear on your dashboard.
- Once you’re on the dashboard, click “Integrations” and then scroll down to “Google Analytics”, and finally, paste your Measurement ID into the field provided underneath it:
That’s it! You now have Google Analytics integrated into your Webflow website. In less than 48 hours, Google will start collecting activities on your Webflow site and report in the analytics reporting dashboard.
How to Add Facebook Pixel to Webflow?
Facebook Pixel is a tracking code that can be added to your website to monitor user activity and gather data about user behavior. This data can then be used to optimize Facebook advertising campaigns, by targeting specific audiences and tracking the effectiveness of ads. Essentially, the Facebook Pixel allows you to measure the success of your marketing efforts and make data-driven decisions to improve your online presence.
To generate your Facebook pixel, follow these steps:
- Go to your Facebook Ads Manager account
- Click on the "Pixels" tab in the menu on the left-hand side
- Click on the "Create a Pixel" button
- Name your pixel and click “Create”
To integrate Facebook Pixel to your Webflow website:
- Sign into your Webflow account and click on the dashboard, then click on the website you want to work on.
- Once you’re on the dashboard, click “Integrations” and then scroll down to “Facebook Pixel”, and finally, paste your Facebook Pixel ID into the field provided underneath it.
Once your pixel is installed, you'll be able to track website traffic, conversions, and create custom audiences for your Facebook ads.
How to Add Custom Code to Webflow (Add Custom HTML & CSS)?
Adding custom code is sometimes needed for ultimate flexibility. You can save your progress by pressing Cmd+Shift+S (Ctrl+Shift+S on Windows).
To add CSS code to your Webflow site, go to dashboard, then navigate to “Custom code”
Click on it and a text box will appear below it, enter the CSS code that you want to use to modify your website and when you are done, click “Save change”
How to do SEO for Webflow
SEO (Search Engine Optimization) is important for your Webflow websites because it helps improve the website's visibility on search engines like Google, Bing, and Yahoo. By optimizing the website's content and structure, it becomes easier for search engines to understand what the website is about and rank it higher in search results. This can lead to increased traffic, more leads, and ultimately more revenue for businesses. Without SEO, your website may struggle to attract visitors and compete with other websites in the same industry.
Note: You can set SEO meta titles and descriptions, as well as Open Graph info for individual pages and Collection items in the page settings in the Designer.
Follow this step to implement SEO for your Webflow website:
Step #1: On your Webflow dashboard, navigate to “SEO” and you will be presented with options to configure how you would like Google and other search engines to index your website.
As shown above, scroll down under “indexing” and disable subdomains (do this if you have created a staging for your website).
Set Robots.txt to allow crawling of your webpages. If you want to disallow a specific folder from being crawled, you can do so. Head over to this guide on robots.txt file configuration; we have already explained that step by step.
Next, set Sitemap to autogenerate. This will ensure that your sitemap.xml file is updated regularly each time you change, update or publish a new page on your website.
Next submit your website to Google and let Google verify it. To add your site to Google Search Console follow this Guide
Verifying your site with Google will give you access to your website's private Google Search data. You will also be able to see how Google Search crawls and indexes your site.
Enter the Google site verification ID in the field below and click save changes.
Proceed by entering your preferred global canonical tag URL. Global Canonical Tag URL tells search engines the proper URL to index to prevent duplicate content.
Note: https://www.example .com is not the same as https://example.com. So, make sure your canonical matches exact URL that is display on the address bar:
Search engines will treat both differently and could negatively impact your site visibility on search engines due to duplicate issues.
Step #2: Start by conducting keyword research to identify the terms people use to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords.
Note: there are many tools out there that you can use to conduct keyword research. If you’re on budget and looking for a free tool, use the Google Keyword Planner. But if you want a more advanced, refined list of keywords, paid tools such as SEMRush, Ahrefs can help you to discover low-hanging, profitable keywords to optimize your website.
Learn how to conduct keyword research and discover profitable, short-tail and long-tail keywords in this guide
In addition to the tools mentioned above, use the LSI tool to uncover semantically related keywords. This will be useful when writing content and optimizing it; especially to avoid keyword stuffing and keep keyword density within best practices.
Step #3: Create high-quality, informative content that answers your audience's questions and provides value. Use keywords naturally throughout your content, but avoid keyword stuffing.
We also cover how to create high quality content in this article. Content is king in online marketing and before you can benefit from SEO, you have to create high quality content–written for users first and optimized for search engines’ bots. In fact, there is no SEO without content.
Step #4: Optimize your website's metadata, including title tags, meta descriptions, and header tags. Make sure they include your target keywords and accurately reflect the content on each page. At this point you already have a list of keywords that you want to target. Use Webflow's built-in SEO tools, including the ability to add alt text to images and customize URL slugs–as illustrated below:
Step #5: Optimize your website's loading speed and mobile responsiveness. This can be achieved through compressing images, using a content delivery network (CDN), and optimizing your website for mobile devices.
Here’s an example of a well optimize page for speed delivery of web pages to users:
You can use tools such as Page Speed Insight or GTmetrix to run a speed text of your website.
Semflow Plugin for Webflow Search Engine Optimization
Semflow is a popular SEO plugin designed for Webflow websites. The plugin assists website owners to quickly implement SEO on their webpages–scoring it based on the best practices laid by search engines to ensure that your website performs well on SERPs.
Below are some of Semflow features and what makes them popular:
1. Instant Site Audit: Semflow crawls your site and returns a score based on the most critical ranking and performance factors.You can then use the score to improve your overall SEO. You should aim for a score greater than 80%.
2. Page Optimization: Get customized feedback and instructions to improve each page of your website.
3. Set Page Keywords: Set and save a keyword to each page of your site so you can optimize accordingly. This way you can rank for the proper search terms!
4. Page Performance Report: Get live page performance scores directly in Webflow, courtesy of Google PageSpeed Insights. Plus, access the full Google report.
5. Track Process: Your dashboard allows you to track the scores of multiple Webflow sites. There are no limits to how many sites you can optimize.
Semflow provides a 7-day trial for anyone looking to get started with the tool. This trial allows you to explore and see how fantastic it is to have Semflow integrated into your Webflow dashboard. To get started;
First create an account, after which you can access your own personalized dashboard.
Proceed by installing the Semflow chrome extension on your browser and pin it up.
Once you are on your Webflow dashboard, Semflow will automatically discover your account and a sign will show up at the left panel in the webflow designer mode.
Now to optimize your webpages with Semflow plugin, navigate to pages, select a
To optimize blog post pages, click the “cylinder icon”
The Semflow interface will appear, with a field to input your desired primary keyword, enter the keyword that you want that page to target.
Semflow will then show you your optimization score. To increase the SEO score, use that primary keyword to optimize your title tags, meta description, heading tag and the body of the content.
Semflow uses a green check mark to indicate an optimized element such as title tag and where it needs to be optimized further, Semflow will show you with a red mark indication.
You should aim for a good SEO score of above 80%. However, avoid over-optimizing your webpages as this may impact your search visibility negatively.
CMS Webflow is a powerful website builder that provides users with a range of design and functionality options. Whether you're looking to create a simple blog or a complex e-commerce site, Webflow is a great choice for anyone who wants to build a professional-looking website without having to write a single line of code.